Steamery Stockholm

Overview

Steamery Stockholm is a Swedish company that has carved a unique niche in the realm of fabric care. Founded in 2014, the company specializes in creating high-quality, aesthetically pleasing fabric care products such as clothes steamers, lint shavers, and detergents. Their work not only brings a touch of elegance to household chores but also contributes to sustainability by extending the life of garments.

Background Information

Steamery Stockholm was co-founded by Frej Lewenhaupt, Martin Lingner, and Petra Ringström. The founders leveraged their collective backgrounds in fashion, engineering, and communications to address a gap in the market—quality fabric care that is both effective and stylish. Their journey began with the observation that although clothing is an everyday necessity, proper care for it often lacks attention and innovation.

Sustainability

Steamery Stockholm's products are not just about cleaning or sprucing up your clothes; they are about prolonging their life. This is a direct hit against the ‘throwaway culture’ associated with fast fashion, encouraging users to take better care of their garments and thereby contribute to less waste. They often source materials that have a reduced environmental footprint, and their products are designed for durability, not obsolescence.

Philosophy and Approach

The philosophy of Steamery Stockholm is deeply rooted in Scandinavian design principles, which prioritize both form and function. They seek to make garment care easy, effective, and enjoyable, elevating it from a mundane chore to an enriching experience. Their aim is to change our relationship with clothes, shifting from a disposable view to one of long-term care and value.

Technologies and Tools

While the company doesn't divulge proprietary technologies, they are known for the ergonomic design and efficient functionality of their products. High-grade materials and precise engineering are at the core of their offerings. Their handheld steamers, for instance, are designed to be as effective as larger professional units but are portable and easy to use, making them accessible for everyday consumers.

Awards and Recognition

Steamery Stockholm's design-centric approach has earned them several accolades in the lifestyle and design sectors. They have been featured in leading design and lifestyle magazines, often highlighted for their efforts to merge style, functionality, and sustainability in a single package.